Tuesday, January 8, 2008

Seth Godin on the Music Industry

Seth Godin of Yahoo! fame has spoken out about the music industry. This post is a must read for anyone who has thoughts about downloading, copy protection and basically the entire industry as a whole.

"The opportunity of digital distribution is this:
When you can distribute something digitally, for free, it will spread (if it’s good). If it spreads, you can use it as a vehicle to allow people to come back to you and register, to sign up, to give you permission to interact and to keep them in the loop."

"A frightened consumer is not a happy consumer.I shouldn’t have to say this, but here goes: suing people is like going to war. If you’re going to go to war with tens of thousands of your customers every year, don’t be surprised if they start treating you like the enemy."

for new bands and starters:
" in an age when it’s cheaper than ever to design something, to make something, to bring something to market, the smart strategy is to have a dumb strategy. Keep your costs low and go with your instincts, even when everyone says you’re wrong. Do a great job, not a perfect one. Bring things to market, the right market, and let them find their audience."

entire article

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